Brand Guidelines

 

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Logo

The horizontal logo is the primary logo and should be your first choice when representing Mission Secure.

Download Logo
ms-horizontal-logo-large

Clear Space & Sizing


The clear space requirement is designed to maintain the integrity of the Mission Secure logo and ensures visibility and legibility. The clear space around the logo is equal to the height of the ‘M’ within the logotype.

No graphic elements or text can be used in the clear space.

logo-clear-space@2x

To maintain optimal clarity the Mission Secure logo should not be smaller than 1 inch wide and .38 inch tall.

logo-min-size@2x

Color Variations

 

The full-color logo is always preferred for brand communications. To ensure good contrast one of these variations can be used. When color reproduction is limited, either the one-color white or one-color black variation should be used.

ms-black-logo
ms-white-logo
ms-green-white-logo
ms-green-white-logo

Color Palette

 

Primary Colors


The following are the primary brand colors. Each color in the Mission Secure color scheme was crafted and selected with intent.

Green

HEX — #9FCB3F
RGB — 159 203 63
CYMK — 48 0 100 0

Black

HEX — #000000
RGB — 0 0 0
CYMK — 100 100 100 100

Gray

HEX — #58595B
RGB — 88 89 91
CYMK — 64 56 53 27

Blue

HEX — #3369CA
RGB — 51 105 202
CYMK — 83 60 0 0

Secondary Colors


These secondary colors should be used sparingly and in cases where the primary colors need additional accents. Proper use of these colors include situations where bad or caution need to be conveyed, data visualization, and gradients.

Fuchsia

HEX — #D02D4F
RGB — 208 45 79
CYMK — 5 100 64 0

Gold

HEX — #D9C527
RGB — 217 197 39
CYMK — 17 16 100 0

Purple

HEX — #6247E6
RGB — 98 71 230
CYMK — 72 75 0 0

Typography

IBM Plex Sans is the primary typeface used in all marketing layouts while IBM Plex Mono is used for supporting headlines and introductory paragraphs. 

Download Fonts

 

IBM Plex Sans

Mm

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
&@$%[]!?*-+=

IBM Plex Mono

Mm

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
&@$%[]!?*-+=

Styles

 

msi-typography-styles@2x